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Supplier Information

IRU Overview

This exclusive event provides an opportunity for local and regional tourism businesses, destinations and attractions within the Great American West to establish and grow a sales network of buyers from around the world. You will meet one-on-one with targeted international tour operators who specifically want to do business in Idaho, North Dakota, South Dakota and Wyoming.

The event is hosted in communities across the region, bringing exposure and facilitating international travel and tourism. Over 120 tourism professionals will come together for two extremely productive days of networking, meetings and educational sessions. Profitable, long-lasting relationships will be made at IRU.

How Much Does It Cost To Attend?

  • Early-bird pricing: $620 for one attendee, $915 for two attendees
  • Standard pricing: $685 for one attendee, $1,010 for two attendees

Who Qualifies to Attend?

  • Tourism suppliers based in the Great American West states of Idaho, North Dakota, South Dakota and Wyoming, and select Gateway City partners
  • Receptive tour operators

Who Will You Meet With?

Suppliers doing business in Idaho, North Dakota, South Dakota and Wyoming will meet with international buyers/tour operators who specialize in selling the Great American West region. Operators are invited to attend IRU to enhance their product base and knowledge of the region. Most operators are small to medium-sized companies that specialize in tailor-made fly-drive itineraries for individual clients. These operators provide unique experiences customized to the needs and wants of each client.

Registration Includes:

  • Pre-IRU webinar series
  • Conference welcome packet
  • On-site IRU workshop and educational session
  • Full day of pre-scheduled appointments with all international buyers and U.S. inbound tour operators
  • Discounted rates at the host hotel
  • Evening Reception & Banquet
  • Countless networking opportunities with buyers and sponsors
  • Breakfast, lunch and refreshment breaks on your scheduled Marketplace day

Frequently Asked Questions

How does International Roundup® work?

At each marketplace, tour operators will be seated at specific tables organized by market. Suppliers will circulate from table to table on a 10-minute timed appointment schedule with assigned meeting times, breaks and lunch built right in. We’ll sound a bell and announce over the speaker when it’s time to move to your next appointment. Suppliers will meet with all participating tour operators, and each marketplace will include approximately 40 appointments. 

What’s the difference between Marketplace 1 and Marketplace 2?

Absolutely nothing, other than the day!  The show is designed so all suppliers get to meet with all buyers during their Marketplace day. When you register, be sure to note which Marketplace you’re in so you can plan for the appropriate schedule!

Do we get breaks between appointments?

Due to the setup of the Marketplace and the room, you will not have scheduled breaks between your scheduled appointments, but one morning break, a lunch and an afternoon break are built into the schedule. Once you receive your appointment schedule at the event, you may also find that you have a few additional breaks.

When will I receive my appointment schedule?

You will receive your appointment schedule when you arrive and register at International Roundup®. Your appointment schedule and the program book are conveniently planned, so once you find your first appointment in the Marketplace room and in your program, you will go right to the next table/entry in your book.

How can I prepare for my meetings?

You’ll receive an email from us at least two weeks ahead of IRU that will include a link to view and download the electronic copy of the program, which will include a full list of buyers and suppliers who will be attending the event. You will also receive a printed program upon arrival at IRU.

If I need to cancel, can I get a refund?

If you register for the event and then have to cancel for any reason, refunds will be issued until March 1, 2027. Cancellations received after March 1 are not eligible for a refund – if you cannot attend, we encourage you to send an alternate in your place. Please contact info@internationalroundup.com if you wish to do so.

When does supplier registration close?

Supplier registration will close as soon as the Marketplaces fill up. In past years, registration has closed as early as the beginning of December. Register ASAP to ensure your spot!

How can I receive updates ahead of IRU?

Once you’ve registered, you will receive updates about the show through email. Please check your inbox as the event draws near (and keep an eye on your spam folder, just in case!).

What is the dress code for the event?

Appropriate attire for International Roundup® is business casual. This is the West, after all – jeans and boots mean business! We also recommend dressing in layers as temperatures may vary in meeting spaces. 

What kind of materials should I bring?

Photos! Your best way to sell yourself is by letting the tour operators see your product with their own eyes. We recommend putting your best photos in a slideshow and presenting those on a tablet or laptop to walk the tour operators through the quality experience you provide your guests. Remember that you will be moving from table to table, so come prepared with a fully charged device and be ready to recharge at lunch.

The tour operators are flying back home with limited luggage space, so we recommend that you plan a follow-up after the show to send any necessary materials the operator requests. If you do bring materials, plan to bring something small like a one-sheet that includes the majority of the details or a jump drive with images. You will be meeting around 40 operators in total.

Is sustainability important at IRU?

Yes! Special emphasis is placed on sustainability, and we put great effort into reducing waste, one step at a time.

  • As much as possible, food products are without wrappers.
  • Guests are invited to bring their own water bottle to fill at one of the many water stations at the conference area.
  • Guests are encouraged to limit housekeeping by reusing towels and sheets.
  • A “Zero Waste Box” will be located on the premises to recycle conference badges and badge holders.

Who should I ask if I have other questions?

If you have general questions about the event that aren’t addressed here, this is a great time to reach out to your international state representative. They have been to the show numerous times and can answer most questions about how it all works, and they always like to hear from you!

  • Idaho: Katie Pegan, katie.pegan@tourism.idaho.gov
  • North Dakota: Fred Walker, fwalker@nd.gov
  • South Dakota: Cole Irwin, cole.irwin@travelsouthdakota.com
  • Wyoming: James Scoon, james.scoon@wyo.gov
  • RMI: Stacey Sheetz, info@internationalroundup.com

Schedules*

*subject to change

NOTE: Suppliers are only able to register for one Marketplace. There is no difference between the Marketplaces other than the actual day they take place. Every supplier will get to meet with every buyer in attendance during their Marketplace day.

Suppliers attending IRU will need to follow the appropriate Marketplace schedule (MP1 or MP2). Please  verify which Marketplace you registered for and follow the corresponding schedule:

MARKETPLACE 1

Wednesday, April 21: Registration & Supplier Briefing

  • 1-5 p.m.: Sponsor & Supplier Registration: Check in and receive your program, name badge and welcome information.
  • 2-2:30 p.m.: Supplier Briefing & Brand USA Breakout Session: This interactive briefing is designed specifically for first-time supplier participants attending International Roundup®. Join us for a practical, insider-focused overview of how Marketplace works, what to expect throughout the event, and how to confidently prepare for productive meetings with international tour operators. We’ll walk through on-site logistics, preview available resources, and share best practices that help suppliers maximize ROI and build strong global travel trade relationships. Whether you’re new to IRU or simply want a refresher, this session will ensure you arrive informed, prepared and ready for success.
  • Evening: Free Time

Thursday, April 22: Marketplace 1 Appointments & Evening Banquet

  • 6-7:30 a.m.: Networking Breakfast: Enjoy breakfast while networking with buyers, sponsors, and your colleagues from The Great American West.
  • 8 a.m.-5 p.m.: Marketplace 1 Appointments. 40 10-minute appointments. You will meet with all buyers. Important announcements will be made at 7:50 a.m., and appointments begin at 8 a.m. sharp!
  • 6-9 p.m.: Evening Reception & Banquet: Tonight is the highlight of International Roundup®, where everyone comes together to make lasting memories.

Friday, April 23: Departures

  • Enjoy breakfast on your own before you head home or to the next stop on your adventure. We’re so glad you were here! We hope to see you again next year.

MARKETPLACE 2

Thursday, April 22: Registration, Supplier Briefing & Evening Banquet

  • 1-5 p.m.: Sponsor & Supplier Registration: Check in and receive your program, name badge and welcome information.
  • 2-2:30 p.m.: Supplier Briefing & Brand USA Breakout Session: This interactive briefing is designed specifically for first-time supplier participants attending International Roundup®. Join us for a practical, insider-focused overview of how Marketplace works, what to expect throughout the event, and how to confidently prepare for productive meetings with international tour operators. We’ll walk through on-site logistics, preview available resources, and share best practices that help suppliers maximize ROI and build strong global travel trade relationships.
  • 6-9 p.m.: Evening Reception & Banquet: Tonight is the highlight of International Roundup®, where everyone comes together to make lasting memories.

Friday, April 23: Marketplace 2 Appointments

  • 6-7:30 a.m.: Networking Breakfast: Enjoy breakfast while networking with buyers, sponsors, and your colleagues from The Great American West.
  • 8 a.m.-5 p.m.: Marketplace 2 Appointments. 40 10-minute appointments. You will meet with all buyers. Important announcements will be made at 7:50 a.m., and appointments begin at 8 a.m. sharp!
  • Evening: Free Time

Saturday, April 24: Departures

  • Enjoy breakfast on your own before you head home or to the next stop on your adventure. We’re so glad you were here! We hope to see you again next year.

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