Supplier Information

Event Overview

This exclusive event provides an opportunity for local and regional tourism businesses, destinations, and attractions within the Great American West to establish and grow a sales network of buyers from around the world. You will meet one-on-one with targeted international tour operators to who specifically want to do business in Idaho, Montana, North Dakota, South Dakota, and Wyoming.

The event is hosted in communities across the region, bringing exposure and facilitating international travel and tourism. Over 70 tourism professionals will come together for two extremely productive days of networking, meetings and educational sessions. Profitable, long-lasting relationships will be made at IRU.

Who Qualifies to Attend?

  • Tourism Suppliers based in The Great American West states of Idaho, Montana, North Dakota, South Dakota, or Wyoming and select Gateway City partners
  • Receptive tour operators

Who Will You Meet With?

Suppliers doing business in Idaho, Montana, North Dakota, South Dakota, and Wyoming will meet with international buyers/tour operators who specialize in selling the Great American West region. Operators are invited to attend IRU to enhance their product base and knowledge of the region. Most operators are small to medium size companies who specialize in tailor-made fly and drive itineraries for individual clients. These operators provide their clients with unique experiences customized to the needs and wants of each client.

Registration Includes:

  • Pre-International Roundup Webinar
  • International Roundup Workshop
  • Full day of pre-scheduled appointments meeting with all International Buyers and US Inbound Tour Operators attending IRU
  • Discounted rates at the host hotel
  • Evening Banquet & Networking Opportunities
  • 1 Breakfast & 1 Lunch during your scheduled Marketplace day

What do I need to know before registering and attending IRU?

How does International Roundup work?

At each marketplace, tour operators will be located at specific tables delineated by market. Suppliers will circulate on a 10-minute timed appointment schedule with assigned meeting times, breaks and lunch built right into the schedule. We’ll sound a bell and announce over speaker when it’s time to move to your next appointment. Suppliers are planned to meet with all participating tour operators and each marketplace will include approximately 24 appointments. 

What is the difference between Marketplace 1 and Marketplace 2?

Absolutely nothing, other than the day!  The show is designed so all suppliers get to meet with all buyers, so if you register for Marketplace 1, you will follow the Marketplace 1 schedule and meet with every buyer who signed up for the event. Marketplace 2 is simply on the following day where all suppliers who signed up for Marketplace 2 meet with every buyer who signed up for the event. When you sign up for Marketplace 1 or 2, be sure to follow the corresponding schedule below.

How do I know which Marketplace I registered for?

When you register for the event, you will receive a confirmation email with your registration information, including the marketplace you registered for. Please save that email for your records and planning purposes.

When will I receive my appointment schedule?

You will receive your appointment schedule when you arrive and register at International Roundup.  Your appointments and your appointment book are conveniently planned, so once you find your first appointment in the Marketplace room and in your appointment book you can go to the next table/entry in your book.

How do I know who I will meet with if I don’t receive my appointment schedule until I arrive at IRU?

You’ll receive an email from us at least two weeks in advance of the show that will include a link to view and download the electronic copy of the program.  The program will include a full list of buyers who will be attending the event. You will receive a printed program upon arrival at IRU.

Do we get breaks between appointments?

Due to the setup of the Marketplace and the room, you will not have scheduled breaks between your scheduled appointments, but we have built in one morning break, a lunch, and two afternoon breaks into the schedule.  Once you receive your appointment schedule at the event you may also find that you have a couple additional breaks in your appointment schedule.

When does Supplier Registration Close?

Supplier registration will close as soon as the Marketplaces fill up.  The last few years it has closed at the beginning of December. However, since we have added another state to the Great American West regional co-op we anticipate it filling up even sooner this year.  So register ASAP to ensure your spot at International Roundup.

If I decide to cancel, can I get a refund?

If you register for the event and then have to cancel for any reason, refunds will only be issued up until February 1, 2022.

How will I receive updates about the show?

You will receive updates about the show through email, please be checking your inbox as the event draws near.

Who shall I ask if I have other questions that aren’t addressed here?

If you have questions about the event that aren’t addressed here, this is a great time to reach out to your international state representative.  They have been to the show numerous times and can answer most questions about how it all works, and they always like to hear from you!  And of course, we at RMI are always here to help, so give us a call or email us:

What is the dress code for the event?

Appropriate attire for International Roundup is business casual.  We recommend dressing in layers as temperatures may vary in meeting spaces. This is the West after all, jeans and boots mean business!

What type of materials do I need to bring to the event?

Photos!  Your best selling feature is going to be letting the tour operators see your product with their own eyes. We recommend putting your best photos in a slideshow and presenting those on a tablet or laptop.

Walk the tour operators through the quality experience you provide your own guests. Remember, you are not seated at a station, so come prepared with a fully charged device.

If you do plan to bring materials, plan to bring something small like a one-sheet that includes the majority of the details.  Or, we recommend that you plan a follow-up after the show and send any necessary materials the operator requests.  Note: You will be meeting around 24 operators in total.


Registration for the 2021 IRU event in Casper, WY has been cancelled due to ongoing COVID-19 impacts.



  • Supplier Registration & Briefing (Marketplace ONE Suppliers)


  • Marketplace ONE Appointments
  • Supplier Registration & Briefing (Marketplace TWO Suppliers)
  • Evening Banquet (All Tour Operators & Suppliers)


  • Marketplace TWO Appointments

*Suppliers attending IRU will need to follow their own Marketplace schedules (MP1 or MP2). You’ll need to verify which Marketplace you’ve registered for and follow the corresponding Marketplace Schedule: