April 19-22, 2024
ABOUT THE EVENT
The state tourism offices of Idaho, Montana, North Dakota, South Dakota, and Wyoming proudly present the IRU tradeshow event. This event is not your typical tradeshow, in just two days of intensive pre-scheduled business appointments, nearly 80 organizations from around the Great American West region, and over 40 international and domestic buyers from more than 10 countries, conduct business negotiations that result in the estimated generation of more than $229.4 million* in future travel to this five-state region. At IRU, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.
*Based on RMI‘s 2023 TRIP Report data