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“I love coming to IRU! I think it’s one of the best shows I could ever attend. I just love meeting all the people. It’s so well organized, you know, getting to know all the suppliers, getting all the updates from with them – it’s really brilliant. And the one thing I really do love is seeing my tour operators learn so much and they just get so excited. For me, it’s serious business with a big, huge side of fun.”

Lisa CooperGreat American West UK & Ireland

“When I come here, it’s just like coming home, it’s like a big reunion. These people that you see throughout the years are almost like your fun uncle or crazy aunt. It is just so good, because you know they care about you, they care about the area and they care about promoting this beautiful part of the earth.”

Cole IrwinTravel South Dakota

“There’s no way I could put a price tag on all the benefits I get from attending IRU … you get to make personal connections, know the needs of the companies, and show your product and go over everything in person. My properties have formed invaluable relationships across the globe over the years attending International Roundup®.”

Tim JohnsonRushmore Destinations, South Dakota

“International tourism has been a cornerstone of Blair Hotels’ operation, accounting for more than 35% of our total group business. Attending IRU has been instrumental in gaining that market share and has given us an advantage in our local market. Over the years, we’ve been able to develop deep, long-standing relationships with receptive operators crucial to our success.”

Quintin "Q" BlairBlair Hotels, Wyoming

“It is fascinating. I mean, just being in the marketplace, hearing the sound of business one deal at a time – it’s exciting. I really like to see the international marketplace open up to not only the benefit of not only (Idaho), but all Great American West partners that we collaborate with. Everybody wins.”

Jeremy ChaseIdaho Department of Commerce

“IRU is more than a tradeshow, it’s a great place to market and showcase our tourism packages.”

Darian MorsetteMHA Tourism, North Dakota

“I have been coming to IRU around 17 years, and I love coming to support our state efforts in their international tourism marketing efforts as well as to interact with the quality buyers that RMI brings to the table for us. Everybody’s authentic and everybody is happy … and this is about as real as it gets, I think, for America.”

Melissa ClelandSouthwest Idaho Travel Association, Idaho

“This event is the most productive 2 days I have all year.”

Larry CohenPhoenix Publishing

“Great show! It allows for new partnerships, new tours and new schedules for our clients. This [region] is what the German people want to see.”

Nico GinsbergRuck Zuck Urlaub, Germany

“One of the best opportunities to market our areas and community to the world.”

Jackie WentworthSioux Falls CVB, South Dakota

“This event is very well-organized. It’s a great opportunity and gives me a lot of new and unique ideas to be able to create new itineraries for my clients.”

Nicoletta MangoliniEmozioni di Viaggio, Italy

“IRU is extremely beneficial for partners, suppliers and buyers as well. It’s great opportunity for the buyers to learn about the region and develop new product, which benefits the suppliers by getting more visitors in the region.”

Evan ThompsonRMI

“I really feel like it can’t even be put into words how valuable the connections we make here are, and the discussions that we have, and the ideas that come out of being here. The international market is exploding in our area, and we’re so lucky to be a part of it and to be making the connections that we are here.”

Megan McComasDiscover Carbon County, Wyoming

“We choose to come to IRU every year because it is such a wonderful time and experience to work with our wonderful international group tour planners, and we love to put together great experiences for all of our friends overseas.”

Camie LiesBismarck-Mandan Convention and Visitors Bureau, North Dakota

“It’s an ingenious way to get overseas visitors to come to our region. We understand that most overseas tourists wouldn’t plan a trip just to come to Fargo or to come to Bismarck or even just to come to Boise. But they would be interested in planning a trip that would set them up for a road trip that would take them around the region.”

Charley JohnsonFargo Moorhead CVB, North Dakota

“I am recommending you come to IRU because you just don’t get a glimpse of what is happening in the region. You really get a wonderful insight, you meet with the greatest people and you have a lot of fun.”

Carola KolmannGreat American West Germany

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Save the Date: April 20-23, 2027

The state tourism offices of Idaho, North Dakota, South Dakota and Wyoming are thrilled to bring you the spectacular International Roundup® tradeshow, hosted this year in Idaho Falls, Idaho! This isn’t your run-of-the-mill tradeshow – it’s a powerhouse of business negotiations in just two action-packed days! Imagine nearly 80 suppliers from the Great American West region and over 40 international and domestic buyers from more than 10 countries coming together for dynamic pre-scheduled appointments. The result? A staggering $100 million* in future travel revenue to our stunning four-state region. At IRU, you’ll strike deals that would normally take countless globe-trotting trips to achieve. Don’t miss out on this unique opportunity to connect, negotiate and drive your business to new heights!

*Based on 2025 RMI TRIP Report™ data

IRU 2027 Schedule

Thank You, Sponsors!

Wednesday, April 21

Buyer Fam Day
Supplier Registration (Marketplace 1)
Supplier Briefing (Marketplace 1)

Thursday, April 22

Marketplace 1 Appointments
Supplier Registration (Marketplace 2)
Supplier Briefing (Marketplace 2)
Evening Banquet

Friday, April 23

Marketplace 2 Appointments
Buyer Buckle Club Celebration

1 2 3 4 5 6

12+

Countries

International Buyers

Regional Suppliers

3200

Business Meetings

$100M

Future Travel Revenue