The state tourism offices of Idaho, Montana, North Dakota, South Dakota, and Wyoming proudly present the International Roundup (IRU) tradeshow event. IRU is not your typical tradeshow, in just two days of intensive pre-scheduled business appointments, over 80 organizations from around the Great American West region, and nearly 50 international and domestic buyers from more than 10 countries, conduct business negotiations that result in the estimated generation of more than $123 million in future travel to this five-state region. At IRU, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.