May 14-17, 2022
Fargo, North Dakota
ABOUT THE EVENT
The state tourism offices of Idaho, Montana, North Dakota, South Dakota, and Wyoming proudly present the IRU tradeshow event. This event is not your typical tradeshow, in just two days of intensive pre-scheduled business appointments, nearly 50 organizations from around the Great American West region, and nearly 30 international and domestic buyers from more than 10 countries, conduct business negotiations that result in the estimated generation of more than $117 million* in future travel to this five-state region. At IRU, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.
*Based on RMI‘s FY19 TRIP Report data
“I attended my first international round up about 9 years ago and ever since then it has been at the top of my list when budget cycles come around and we sign up for trade shows. It’s the only trade show where you get to meet with every single person in attendance, so not only do you meet with all the overseas international tour operators, you also get to meet with our marketing reps that work in country to represent us as the Great American West.”
“There’s no way I could put a price tag on all the benefits I get from attending IRU…you get to make personal connections, know that needs of the companies, and show your product and go over everything in person. My properties have formed invaluable relationships across the globe over the years attending International Roundup.”
“International tourism has been a cornerstone of Blair Hotels operation, accounting for more than 35% of our total group business. Attending IRU has been instrumental in gaining that market share and has given us an advantage in our local market. Over the years we’ve been able to develop deep long standing relationships with receptive operators crucial to our success.”
“IRU is more than a tradeshow, it’s a great place to market and showcase our tourism packages.”
“The greatest benefit that we have received from participating in the IRU event are the relationships that have been formed…it’s been so fantastic.”
“This event is the most productive 2 days I have all year.”
“Great show! It allows for new partnerships, new tours, and new schedules for our clients. This [region] is what the German people want to see.”
“One of the best opportunities to market our areas and community to the world.”
“This event is very well-organized. It’s a great opportunity and gives me a lot of new and unique ideas to be able to create new itineraries for my clients.”
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Brought to you by the state tourism offices of Idaho, Montana, North Dakota, South Dakota & Wyoming