NOTICE: IRU 2021 event in Casper, Wyoming, has been cancelled due to ongoing COVID-19 impacts.
JOIN US: We’ll be hosting a FREE Supplier Seminar on May 12, 2021. Click here to learn more.
ABOUT THE EVENT
The state tourism offices of Idaho, Montana, North Dakota, South Dakota, and Wyoming proudly present the IRU tradeshow event. This event is not your typical tradeshow, in just two days of intensive pre-scheduled business appointments, nearly 50 organizations from around the Great American West region, and nearly 30 international and domestic buyers from more than 10 countries, conduct business negotiations that result in the estimated generation of more than $117 million* in future travel to this five-state region. At IRU, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.
*Based on RMI‘s FY19 TRIP Report data
2022 Schedule
*subject to change
Saturday, May 14
All Day: Tour operator arrivals
Sunday, May 15
7:00 a.m.: Breakfast Briefing (tour operators only)
8:30 a.m.: Fam Day Tour (tour operators only)
1:30-4:00 p.m.: Supplier Registration (marketplace 1 suppliers only)
2:00-5:00 p.m.: Supplier Briefing (marketplace 1 suppliers only)
6:30 p.m.: Fam Day Dinner (tour operators only)
Monday, May 16
6:30-8:00 a.m.: Breakfast
8:00 a.m.-5:00 p.m.: Marketplace 1 Appointments
11:50 a.m.-1:00 p.m.: Lunch
1:30-4:00 p.m.: Supplier Registration (marketplace 2 suppliers only)
2:00-5:00 p.m.: Supplier Briefing (marketplace 2 suppliers only)
6:00 p.m.: Evening Banquet (all tour operators & suppliers)
Tuesday, May 17
6:30-8:00 a.m.: Breakfast
8:00 a.m.-5:00 p.m.: Marketplace 2 Appointments
11:50 a.m.-1:00 p.m.: Lunch
6:30 p.m.: Buckle Club Event (tour operators only)
“This event is the most productive 2 days I have all year.”
Larry Cohen, Phoenix Publishing
“Great show! It allows for new partnerships, new tours, and new schedules for our clients. This [region] is what the German people want to see.”
Nico Ginsberg, Ruck Zuck UrlaubGermany
“One of the best opportunities to market our areas and community to the world.”
Jackie Wentworth, Sioux Falls CVBSioux Falls, South Dakota
“This event is very well-organized. It’s a great opportunity and gives me a lot of new and unique ideas to be able to create new itineraries for my clients.”
Nicoletta Mangolini, Emozioni di ViaggioItaly
“I love this event. You really get to build relationships, get to know people and build that trust and loyalty with each other. It doesn’t get any better than this!”
Tim Johnson, Presidential Hospitality LLCBlack Hills area, South Dakota
24
INTERNATIONAL BUYERS
48
REGIONAL SUPPLIERS
1,152
BUSINESS MEETINGS
$117M
FUTURE TRAVEL REVENUE