Diamond Buckle
$20,000 | 1 Available
Event Sponsors
The 2027 IRU event is brought to you by The Great American West states of Idaho, North Dakota, South Dakota and Wyoming, hosted in partnership by Visit Idaho and Yellowstone Teton Territory. This event offers a variety of sponsorship and exhibitor opportunities to enhance promotion of your destination, attraction or event; click here or see below for more information.
Sponsorship Opportunities
Platinum Cuffs
$10,000 | 2 Available
Gold Bolo
$6,000 | 2 Available
Silver Spurs
$3,000 | 4 Available
Leather Lariat
$1,500 | 6 Available
Saddle Horn
$750 | 8 Available
Why Sponsor?
The state tourism offices of Idaho, North Dakota, South Dakota and Wyoming have already collectively invested $1.6 million into marketing this region — the Great American West — as a premier travel destination in the international marketplace. International Roundup® is their annual event, which brings in 80 regional suppliers and 50 international and domestic tour operators who are all focused on doing business specifically in the four-state region.
Leveraging the international efforts of the Great American West at this event is not only mutually beneficial and cost-effective, but it’s your chance to reach one of the most targeted tourism-related audiences this region hosts. Whether it’s a new hotel, restaurant, activity or destination, every tour operator in attendance will be looking for new and unique ways to sell this region to their clients. Take advantage of the many sponsorship opportunities available to you at this event to capture their attention.
If that isn’t reason enough, here are six more reasons you should consider sponsoring at IRU:
Connect & Engage
Connect with your target audience and engage with your existing clients. Although you may be focused on capturing the international audience’s attention, IRU is also a great chance to increase your own community’s involvement and improve the loyalty of your existing customer base.
Stay Cost-Effective
Running a campaign overseas could cost you tens of thousands of dollars, and you still might not know who saw it. Save time and money by investing at this event, and rest assured you’ll know exactly who received your message!
Brand Awareness
Increase your brand’s visibility and awareness domestically and internationally. Attendees will be sharing photos, videos, blogs and more across their own social media channels and websites. Establish brand recognition and take advantage of the additional digital exposure your brand can receive.
Set Yourself Apart
Get a leg up on your competition through the many opportunities available at this unique event to position your brand in front of a targeted international audience.
Reach Your Target Market
Every attendee is interested in selling travel to this region. At IRU, you can introduce your brand to your target audience.
Partnerships
Learn more about The Great
American West cooperative and ways we can partner together to further leverage your international involvement.
Thank You, Sponsors!
