The 2023 IRU event is brought to you by The Great American West states of Idaho, Montana, North Dakota, South Dakota and Wyoming, hosted in partnership by Idaho Tourism and Visit Boise. This event offers a variety of sponsorship and exhibitor opportunities to enhance promotion of your destination, attraction or event; click below to learn more.
The state tourism offices of Idaho, Montana, North Dakota, South Dakota and Wyoming have already collectively invested $1.6 million into marketing this region — the Great American West — as a premier travel destination in the international marketplace. International Roundup is their annual event, which brings in 80 regional suppliers and 50 international and domestic tour operators who are all focused on doing business specifically in the five-state region.
Leveraging the international efforts of the Great American West at this event is not only mutually beneficial and cost-effective, but it’s your chance to reach one of the most targeted tourism-related audiences this region hosts. Whether it’s a new hotel, restaurant, activity or destination, every tour operator in attendance will be looking for new and unique ways to sell this region to their clients. Take advantage of the many sponsorship opportunities available to you at this event to capture their attention.
If that isn’t reason enough, here are five more reasons you should consider sponsoring at IRU:
*Contact Lucas at lgebhart@boisecvb.org for more information!