About International Roundup
International Roundup (IRU) is an exclusive annual tourism tradeshow event designed for suppliers and buyers focused on tourism in the The Great American West region.
The event consists of two days of intensive pre-scheduled business appointments where every regional organization and every international tour operator/buyer are guaranteed to meet. This unique B2B event gives suppliers looking to increase international visitation the opportunity to conduct business with international buyers who are looking to add regional product to their list of offerings to their clients.
The business negotiations that take place at the IRU event contribute to the estimated generation of more than $259 million* in future travel to the five-state region of Idaho, Montana, North Dakota, South Dakota, and Wyoming.
*Based on RMI‘s 2023 TRIP Report data
About The Great American West
The Great American West is the brand for the international marketing efforts of the state tourism offices of Idaho, Montana, North Dakota, South Dakota and Wyoming. Collectively, the cooperative markets to both travel trade (tour operators, travel agents) and consumers through advertising and public relations efforts. Individually, each state office works with their industry partners to raise awareness of their states and the region as a whole through the promotion of products and travel destinations. The Great American West contracts with RMI to help coordinate their united efforts in seven international markets, including The United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.
About RMI
RMI specializes in tourism marketing and business development for the American West. Our mission is to increase incremental visitation, spending and market share of the region to fuel the economies of our stakeholders. Through our work, we will significantly contribute to job creation, tax revenues and increased quality of life in the communities we live. RMI headquarters are in Cheyenne, Wyoming with overseas operations in London, Munich, Amsterdam, Paris, Milan, Copenhagen and Sydney.
