Buyer Information

Who Qualifies to Attend

International tour operators and inbound tour operators (buyers) are extended invitations at the discretion of the four states. Only buyers who meet the specific requirements outlined by the International Roundup® organizers are considered. We invite higher-level personnel, such as owners and management, as well as sales and product managers.
All attendees must be at least 21 years of age.

Who Will You Meet With?

You will meet with nearly 80 suppliers from the states of Idaho, North Dakota, South Dakota and Wyoming that are excited for the opportunity to assist you in planning itineraries and enhancing your clients’ experiences to the region. For international tour operators who are looking to build or expand new itineraries in the authentic West, International Roundup® is the best place to experience the Great American West.

Registration Includes:

Conference welcome packet
Accommodations at the host hotel
All meals (breakfast, breaks, lunch, dinner, welcome reception, evening reception & banquet)
Host city fam day tour (all meals included)
Two full days of pre-scheduled appointments with GAW suppliers and Gateway City Partners
Networking opportunities with GAW suppliers, sponsors and Gateway City Partners
Induction into the legendary Buckle Club
Immersion in the culture and hospitality of the Great American West through unique experiences
Option for pre- or post-fam tour participation

How To Register

If you are an international tour operator, contact your in-market representative about registration details.

Helpful Information

How does International Roundup® work?

At each marketplace, you will be seated at specific tables delineated by market. Suppliers will circulate through the room on a 10-minute timed appointment schedule with assigned meeting times, breaks and lunch built right into the schedule. We’ll sound a bell and announce over the speaker when your appointment is over and it’s time for your next appointment. Buyers will meet with all participating suppliers, and each marketplace will include approximately 40 appointments.

What is the difference between Marketplace 1 and Marketplace 2?

Absolutely nothing, other than the day! The show is designed so all buyers get to meet with all suppliers. During Marketplace 1, you will meet with all suppliers who registered for that day, and you will meet with the remaining suppliers the following day in Marketplace 2.

How do I know which Marketplace I’m in?

As a tour operator, you are automatically signed up to attend both Marketplace 1 and 2 so you’re able to meet with every supplier.

Do we get breaks between appointments?

Due to the setup of the Marketplace and the room, you will not have scheduled breaks between your scheduled appointments. However, you will have a morning break, lunch and an afternoon break built into your customized schedule. Once you receive your appointment schedule at the event, you may also find that you have a few additional breaks.

When will I receive my appointment schedule?

You will receive your appointment schedule when you arrive and check in at International Roundup®. Your 10-minute appointments and your program book are conveniently planned, so once you find your first appointment in the program, you will go right to the next entry in the book.

How can I prepare for my meetings?

You’ll receive an email from us at least two weeks before IRU that will include a link to view and download the electronic copy of the program. The program will include a full list of suppliers and buyers who will be attending the event. You will receive a printed program upon arrival.

What is the dress code?

Appropriate attire for International Roundup® is business casual. This is the West, after all – jeans and boots mean business! We also recommend dressing in layers as temperatures may vary in meeting spaces.

Will there be fam tours?

For tour operators, fam tours will be hosted the day after you arrive so you can get acquainted with the area and everything the IRU host city has to offer. There will also be options to participate in a pre- or post-fam around the event. Fam details can be found in the below “Fams” section.

Is sustainability important at IRU?

Yes. Special emphasis is placed on sustainability, and we put great effort into reducing waste, one step at a time.

As much as possible, food products are without wrappers.
Guests are invited to bring their own water bottle to fill at one of the many water stations at the conference area.
Guests are encouraged to limit housekeeping by reusing towels and sheets.
A “Zero Waste Box” will be located on the premisis to recycle conference badges and badge holders.

BUYER Schedule

*schedule is subject to change

Tuesday, April 20: Arrivals & Welcome Reception

6-9 p.m.: Welcome Reception: Welcome to Idaho Falls, Idaho and The Great American West! Get ready to meet new partners, reconnect with industry friends and begin your Idaho Falls experience in style.

Wednesday, April 21: Fam Day

Fam Day around Idaho Falls. Details TBA!

Thursday, April 22: Marketplace 1 & Evening Banquet

8 a.m.-5 p.m.: Marketplace 1 Appointments. 40 10-minute appointments. You will meet with all Marketplace 1 suppliers. Important announcements will be made at 7:50 a.m., and appointments begin at 8 a.m. sharp!
6-9 p.m.: Evening Reception & Banquet. Tonight is the highlight of International Roundup®, where everyone comes together to make lasting memories.

Friday, April 23: Marketplace 2 & Buckle Club Celebration

8 a.m.-5 p.m.: Marketplace 2 Appointments. 40 10-minute appointments. You will meet with all Marketplace 2 suppliers. Important announcements will be made at 7:50 a.m., and appointments begin at 8 a.m. sharp!
6-9 p.m.: Buckle Club Celebration. Join us as we proudly wear our buckles and induct new Buckle Club members, celebrating friendship, camaraderie and the traditions of The Great American West. This exclusive event is all about commemorating the past and highlighting the future of the IRU Buckle Club. We can’t wait to celebrate with you!

Saturday, April 24: Departures Home or On Post-Fams

We’re so glad you were here! Safe travels, and we hope to see you next year!

FAMS

Check back for 2027 fam offerings!