Save the Date | May 12, 2021

Join us for a free virtual seminar on May 12, 2021 to learn more about the international travel recovery process. The seminar will focus on further education about the international tourism industry, bringing in key players within the industry to speak and present on everyone’s part in the recovery process through collaborative effort. This supplier opportunity will be hosted virtually and is completely free to any supplier.

Agenda

9-9:20 a.m.: Introduction

9:20-9:30 a.m.: State Message

9:30-9:55 a.m.: Market Update

9:55-10 a.m.: Break

10-10:45 a.m.: Tour Operator Panel

10:45-10:50 a.m.: Brand USA Update

10:50-11 a.m.: Break

11-11:45 a.m.: Receptive Workshop

11:45-11:55 a.m.: IRU 2022 Update

11:55-noon: Follow-up & Closing

Speakers

International Tour Operator | Dirk Büttner

Dirk Büttner, CEO, ARGUS REISEN GmbH, Germany

Bio:

ARGUS REISEN was founded in 1995 and specializes in tailor-made vacations in North America. They are known for their knowledge of ranch vacations, a large selection of winter product and variety of unique accommodations. The company focuses on outdoor vacations, city packages, camper and sightseeing tours. www.ArgusReisen.de

International Tour Operator | Virginie Ginès

Virginie Ginès, Product manager, Sensations du Monde, France

Bio:

When B2C tour operator Sensations du Monde launched an FIT department and U.S. product, they hired former Compagnies du Monde’s assistant product manager Virginie Ginès to be their U.S. product manager. She has been in the industry for many years and has strong U.S. expertise. www.SensationsDuMonde.com

International Tour Operator | José Kraan

José Kraan, Product manager/head of sales, USTravel.nl, Benelux

Bio:

USTravel.nl is a specialist for America and Canada. Team members regularly visit these locations and therefore have the firsthand knowledge to help plan your trip. José has worked for UStravel.nl for 14 years, and is responsible for new product and product information. She also leads the sales department. www.USTravel.nl

International Tour Operator | Arianna Pradella

Arianna Pradella, Director of sales and USA project manager, the Group Caldana Europe Travel/ Utat Viaggi, Italy

Bio:

Arianna Pradella is head of the Commercial and Marketing Department of the Group Caldana Europe Travel/Utat Viaggi. In addition, she is the product manager for the USA and Canada under historic brand Utat Viaggi, which was founded in 1934. Some of her creations have been appointed with special recognitions by the media. www.UTAT.it

International Tour Operator | Carolyn Stead

Carolyn Stead Continental destination manager – North America, Trailfinders, UK

Bio:

Established in 1970, Trailfinders was the pioneer of tailor-made travel in the UK and Ireland. With 39 travel centers across the country, they continue to be the leading tailormade tour operator, offering unbeatable value, unrivaled knowledge and exceptional service. Carolyn oversees the product development and contracting team for North America. www.Trailfinders.com

U.S. Receptive | Chris Pilley

Chris Pilley, CEO, Rocky Mountain Holiday Tours, LLC, USA

Bio:

Chris began his career in the tourism industry as a part-time and seasonal employee with Rocky Mountain Holiday Tours. After seven years of learning the ins and outs of all aspects of the business, Chris purchased the company from its founder, Gary Schluter. Chris lives in Fort Collins, Colorado, with his wife and their two dogs and three cats. www.RMHTours.com

U.S. Receptive | Lena Ross

Lena Ross, Director of product development, America 4 You, USA

Bio:

Lena Ross began working for America 4 You in 2006 and previously held positions in multiple facets of the tourism industry. Lena holds a master’s degree in Sustainable Destination Management from George Washington University (2010) and a Tour Directing Certificate from ITMI (2011). www.America4You.net

Brand USA

Brand USA

Bio:

Brand USA is an organization dedicated to marketing the United States as a premier travel destination. Brand USA works in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include fostering an understanding between people and cultures and creating jobs essential to the economy. www.TheBrandUSA.com

Regional Supplier | Quintin (Q) Blair

Quintin (Q) Blair, Sales and marketing director, GM and porter, Blair Hotels, USA

Bio:

From Yellowstone National Park to charming small towns, each of Blair Hotels’ resort-style lodging destinations is run by welcoming locals dedicated to providing all of the comforts of your home while showing you the best of theirs. Quintin, or Q, leads the sales team and manages seasonal operations. www.BlairHotels.com

Regional Supplier | Melissa Cleland

Melissa Cleland, Representative, Southwest Idaho Travel Association, Idaho

Bio:

Melissa has been in the tourism and hospitality industry since 2003, first starting at the Boise Convention & Visitors Bureau and now with the Southwest Idaho Travel Association. She is responsible for all marketing activities, including domestic and international promotion. www.VisitSouthwestIdaho.org

Regional Supplier | Charley Johnson

Charley Johnson, President and CEO, Fargo-Moorhead Convention and Visitors Bureau, North Dakota

Bio:

Charley Johnson has been president and CEO of the Fargo-Moorhead Convention and Visitors Bureau since June 2012. His four-decade career in broadcast journalism has included being on the radio and TV as an anchor, news director, general manager and producer. www.FargoMoorhead.org

Regional Supplier | Tim Johnson

Tim Johnson, CEO and Owner, Rushmore Destinations, South Dakota

Bio:

Tim is an entrepreneur in the hospitality industry who focuses on the guest experience and allows that to put everything else into place. Being customer experience-driven has presented him with tremendous opportunities and has allowed rapid professional growth in the tourism and hospitality industry. www.RushmoreDestinations.com

Regional Supplier | Darian Morsette

Darian Morsette, Tourism director, Mandan Hidatsa Arikara (MHA Nation Tourism), North Dakota

Bio:

Darian is part of all three MHA Nation tribes (Mandan, Hidatsa and Arikara), and his Native American name is Black Buffalo Shoulder, passed on from his great-grandfather. Darian enjoys the great outdoors and being active in his community. www.MHANation.com/Tribal-Tourism

Regional Supplier | Debbie Picard

Debbie Picard, Tourism sales manager, Western Montana’s Glacier Country Tourism, Montana

Bio:

Debbie Picard caught the travel bug while participating in a summer exchange program to Europe. With more than 25 years of experience in the tourism industry, Debbie seamlessly blends her sales experience with her passion for outdoor experiences and her love of western Montana. www.GlacierMT.com

This event is being hosted in partnership by the Great American West and Rocky Mountain International. Registration is required to join the seminar. If you have any questions, please contact your state representative.

Nancy Richardson, Idaho Tourism
Email

Kim Birrell, Montana Office of Tourism & Business Development
Email

Fred Walker, North Dakota Office of Tourism
Email

Cole Irwin, South Dakota Office of Tourism
Email

James Scoon, Wyoming Office of Tourism
Email

About The Great American West
The Great American West is the brand for the international marketing efforts of the state tourism offices of Idaho, Montana, North Dakota, South Dakota and Wyoming. Collectively, the cooperative markets to both travel trade (tour operators, travel agents) and consumers through advertising and public relations efforts. Individually, each state office works with their industry partners to raise awareness of their states and the region as a whole through the promotion of products and travel destinations.
The Great American West contracts with Rocky Mountain International to help coordinate their united efforts in five international markets, including The United Kingdom, Germany, France, Italy, and Benelux. For more information about GAW, visit GreatAmericanWest.co.
About Rocky Mountain International
Rocky Mountain International specializes in international tourism marketing and business development. Our mission is to increase incremental international visitation, spending and market share to fuel the economies of our stakeholders. Through our work, we will significantly contribute to job creation, tax revenues and increased quality of life in the communities we live. RMI headquarters are in Cheyenne, Wyoming with overseas operations in London, Munich, Denmark, Amsterdam, Paris, Milan and Sydney. For more information about RMI, visit RMIMarketing.com.